Why Personal Positioning is Toxic in the Office
Sometimes popular wisdom would tell you personal positioning truly matters. Who you know, what they think about you, how much “face time” you get, are you networked… but while this strategy may be effective in some large or political companies, it’s death in a fast moving, apolitical one.
I define politics in the office as any person, or behavior, that puts their personal interest in front of the company’s interest. When you’re growing fast, and making a thousand decisions every day, there simply is not room for people’s self interest if it’s not aligned with the company’s. But the learned behaviors, from larger political organizations, still hang around with new employees until we stop them.
Behaviors like obfuscation of the details – let me make broad statements as if I know what I’m talking about to shut you down, but I don’t actually have the details to solve the problem. Or CYA – let me tell you why the problem I am bringing to your attention is a result of something that happened before I had the job to solve it. Or the “Well everything’s all effed up so I’m the hero for trying to fix it”. Or the eye roll when describing someone else’s problem. All behaviors designed to position the source as superior and not responsible for whatever problem you are tackling.
But in a rapidly moving company, I want my staff to be responsible. Even if it is effed up, and the fire was burning before you arrived. Personal positioning is just a waste of my time.
A customer is unhappy. Bring me specifics. This happened. I think the issue is A or B. I’ve formed a small team to get to the bottom of it. We’ll tell you if/when you need to speak with the customer.
A release is late. Tell me what and why. This piece of code took longer than we expected to deliver, or that piece is unstable and we need two more weeks to test it. We’ll come to you if we need more time or resource to solve it.
To the point, specific, centered on action and resolution.
And blame is simply not helpful. Things go wrong some times and individuals are to blame. But the time for blame (if there is ever a time) is after the problem has been solved and then in a post mortem. Bring the team that failed in a situation together and debug what went wrong – with no blame. That allows you to make sure it doesn’t happen again.
I have a friend who, early on in his career, proudly called himself the vice president of personal positioning. He had it down to an art form. He was smart, articulate, good looking and senior management loved him. This served him well for a while. Then he came to work for me and I called him on his BS, repeatedly, until he figured out he was capped until he solved real problems. Because he’s smart he stopped it, and is now an SVP at a large enterprise software company.
People who are repeatedly successful, across multiple companies, figure this out. They focus on action. On creating solutions, solving problems, helping others. Despite the number of blogs written that say you should manage your brand, and how you are perceived, the truth is power accumulates to the people who know what to do and how to get it done (See my post about Pfeffer’s books on Power if you are not familiar with this concept). Not people with friends. Not people who know how to network. It accumulates to people who know what to do and how to get it done. Period.
So if you find yourself worrying about your personal positioning, yes, you’re human, but put it aside and set about solving the problem you’re faced with.