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Career Advice

Career Advice

Do all CMOs have to be data geeks now?

Written by me in the The Economist Group today Few would argue against data’s importance in marketing today. Data is essential to every marketing decision now, and the techniques used to transform that data into actionable market insight can make…

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Career Advice

Don’t confuse Visibility with Success

It’s the age of social media no question. It’s ubiquitous and if you are in business you need to be active, but it’s also seductive and can make you confuse visibility (wow, I’m famous) with success (I’m truly making a…

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Career Advice

Stop Sh****ing on me!

There’s a word in the English language that, when you hear it, is likely to either make you feel guilty, or make you turn off. Do you say it? What do you do when you hear it? What’s your reaction…

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Career Advice

Your customer needs more than an email

It’s an old saying “people buy from people” but with our dependance on digital communication sometimes salespeople forget and rely too much on email and texting. It feels safer, you can plan and think out what you are going to…

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