Your Facebook posts are Your Personal Brand

What is so hard about this concept? Everything is public now. Everything you do on line, everything you post, and -- unless you are extremely disciplined about Facebook use and who you friend -- what you post will become visible in your work life. Over the last week much has been written about employers asking for Facebook logins so they can investigate a candidates online presence before hiring. It's creepy, but from an employers perspective it makes sense. They want to know what liability is sitting out in the prospective [...]

By |2017-12-06T16:58:40-08:00April 11, 2012|Career Advice|0 Comments

The pressure’s on for the CEO to Tweet

It's a generational thing. Seems to me, the older the business person the more they don't understand, or don't get Twitter and Social Media. The younger the more they do. It's a generalization I know, but I see it play out with customers (and peers on public boards) all the time, and whether it's Twitter, or LinkedIn, or Facebook the more senior (in age) an executive is, the less likely they are to be engaged in social media. Every decade makes a significant difference, unless the exec is unusually communicative [...]

By |2017-12-03T02:44:37-08:00March 29, 2012|Leadership|0 Comments
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