Are you ready for some Action!!

One of the most enjoyable things about working at FirstRain is that we spend time every day with Fortune 500 sales and marketing leaders discussing about their challenges, their objectives and how they’re trying to move the revenue needle for their companies. And one thing we’ve heard consistently when talking to these folks is the urgent need they have to increase the productivity of their teams. As we exit the Great Recession, many companies are facing pitched competitive battles while having significantly reduced teams—which puts the onus on a company’s [...]

By |2017-12-06T09:54:09-08:00April 26, 2013|Career Advice|0 Comments

Top 5 Reasons to Understand Your Customer’s Customer

Previously published on the Huffington Post The world is slowly climbing out of the great recession as companies around the world begin to increase investment and hiring. But for B2B sales teams looking to recapture growth during these early days, it's critical to understand who's really paying their bills and keeping the lights on--and guess what? It's not your customer ... it's your customer's customer. And if your sales team doesn't deeply understand the business problems of these folks, then you'll lose to competitors who do. Before I get into [...]

By |2017-12-06T16:58:13-08:00May 10, 2012|Career Advice|0 Comments
Go to Top