Why a CEO’s personal blog helps the company

I was delighted that my blog was selected as one of the top 10 CEO blogs by Chief Executive Magazine this week. Given all the exposure and risk a CEO already faces why, you may ask, blog?At the heart of my reasoning is that transparency is a good thing for a CEO. It's important the CEO is an active communicator, it's important that she is well understood by all her constituencies and a blog can be a powerful additive to the traditional communication platforms.We have a FirstRain blog - MarketMine [...]