It's a generational thing. Seems to me, the older the business person the more they don't understand, or don't get Twitter and Social Media. The younger the more they do. It's a generalization I know, but I see it play out with customers (and peers on public boards) all the time, and whether it's Twitter, or LinkedIn, or Facebook the more senior (in age) an executive is, the less likely they are to be engaged in social media. Every decade makes a significant difference, unless the exec is unusually communicative [...]