Facebook Archives - The Grassy Road

Three things you can do to hire women and change your company forever

Posted in the Huffington Post Our world is changing very fast, and the role of women is changing fast with it -- and, mostly, for the positive. We have more women in power, more women in the workforce, more women in control of their lives but there still aren't representative numbers of women at the top of companies. And yet, we now know that diverse teams make better decisions. We know women make 85 percent of consumer buying decisions, and so, if you sell anything to them, you probably want [...]

By Penny Herscher|2017-12-06T09:50:00-08:00February 19, 2014|Equality, Leadership|0 Comments

The dark side of Silicon Valley

Silicon Valley is on a roll right now. The relatively low levels of capital needed to start a software company has meant that start up incubators and small software companies wanting to be the "next big thing" are popping up all over. Bars are crowded, San Francisco is hip and traffic is worse than L.A. All signs of a booming economy and tech infrastructure that has spawned new wealth-generators like Facebook, Zynga, Instagram and now Yammer. And yet, this is just the face we like to present to the world. [...]

By Penny Herscher|2017-12-06T16:57:05-08:00June 18, 2012|Equality|0 Comments

PR over exposure is a dangerous game

Eric Jackson wrote a painful piece in Forbes this morning comparing Sheryl Sandberg to Kim Polese - and while I don't agree with his judgement that they are alike (one is wildly successful, one less so) he throws a bright light on one of the risks that can plague female tech executives: over exposure. The over exposure starts because when you are a fresh new female executive you are rare and a novelty. The press wants to cover you because your opinions are new grist for the mill on everything [...]

By Penny Herscher|2017-12-06T16:57:44-08:00May 24, 2012|Leadership|0 Comments

Your Facebook posts are Your Personal Brand

What is so hard about this concept? Everything is public now. Everything you do on line, everything you post, and -- unless you are extremely disciplined about Facebook use and who you friend -- what you post will become visible in your work life. Over the last week much has been written about employers asking for Facebook logins so they can investigate a candidates online presence before hiring. It's creepy, but from an employers perspective it makes sense. They want to know what liability is sitting out in the prospective [...]

By Penny Herscher|2017-12-06T16:58:40-08:00April 11, 2012|Career Advice|0 Comments