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FirstRain

Leadership

The Best Mistake I Ever Made

Asked by a journalist the other day “what is the best mistake you ever made” I had to think for a moment. There are so many – where to begin! But as I pondered the question, there is one decision…

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Career Advice

Do all CMOs have to be data geeks now?

Written by me in the The Economist Group today Few would argue against data’s importance in marketing today. Data is essential to every marketing decision now, and the techniques used to transform that data into actionable market insight can make…

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Leadership

Triathlon teambuilding

Over the years I’ve found that real teams form when you have an intense experience together, or repeated intense experiences that force you to be authentic and completely present – and so your true self – because you are reacting…

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Leadership

Defining success

Invited to answer a few simple questions about success and leadership I found myself having to think hard. To really think about how to get such a complex concept across simply – and be truly authentic. My answers are here…

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