Forbes Archives - The Grassy Road

Why Absolutely Everyone Needs To Be Software Literate

My opinion piece published in Forbes this morning... The average American teenager spends six hours a day texting, 90 minutes a day on Facebook, and more than three hours a day watching TV on the computer – and every interface they experience and every interaction they have is being run by a software application developed by software programmers. Teens aren’t the only ones being influenced by the vision of the geeks. On average, adults spend more than 10 hours a day intentionally interfacing with software applications and even more time [...]

PR over exposure is a dangerous game

Eric Jackson wrote a painful piece in Forbes this morning comparing Sheryl Sandberg to Kim Polese - and while I don't agree with his judgement that they are alike (one is wildly successful, one less so) he throws a bright light on one of the risks that can plague female tech executives: over exposure. The over exposure starts because when you are a fresh new female executive you are rare and a novelty. The press wants to cover you because your opinions are new grist for the mill on everything [...]