Another marketing organization rip up and retry
How to organize marketing of B2B high tech products is always challenging. The best products rarely come from marketing people and the deeper the technology the more the R&D team is in the inventive role and driving marketing.As a result, where to have marketing report is an ongoing political battle in many companies - and Cadence Design Systems marketing revolving door is a fresh example of this. According to the online gadfly DeepChip.com, editor John Cooley reports "Cadence CMO Bruggeman rumored ousted in unexpected palace coup", confirmed also by Gabe [...]