#NotBuyingIt Archives - The Grassy Road

Queen Bees or a Stiletto Network?

I was disappointed by the drivel written in the WSJ on Friday The Tyranny of the Queen Bee. It is just not reality, and reinforcing a negative stereotype at the same time. The WSJ should know better. The thesis is that because there are so few women in power they hang on to the power as Queen Bees and bully other women... "Four decades later, the syndrome still thrives, given new life by the mass ascent of women to management positions. This generation of queen bees is no less determined [...]

By Penny Herscher|2017-12-06T16:49:43-08:00March 3, 2013|Equality|2 Comments

Three Disruptive Ideas

I love being asked to talk to groups of women or girls. Especially high school girls who are a future untapped resource for technology and so if I can move just a few of them to consider tech I'm happy. Last week I had the opportunity to do just this at Wycombe Abbey in England. Wycombe is my alma mater and one of the top girls schools in England. Really smart kids (and definitely privileged, but that is not their fault). It was surreal for me to go back for [...]

By Penny Herscher|2017-12-06T16:50:06-08:00February 20, 2013|Equality|0 Comments

Why booth babes at CES is a dumb marketing decision

Yes sex sells, but only if the type of sex you are using to promote your product attracts your target buyer. Otherwise it's just a turn off. Which is why having booth babes at CES today is such a dumb marketing decision. Some fun facts about women today: they make 80-85% of the consumer purchase decisions and control more than 60% of all personal wealth in the US and as Bounce Ideas says: "There are 2 sexes in the human race. And one of them does most of the buying.... [...]

By Penny Herscher|2017-12-06T16:50:55-08:00January 10, 2013|Equality|6 Comments