PR over exposure is a dangerous game

Eric Jackson wrote a painful piece in Forbes this morning comparing Sheryl Sandberg to Kim Polese - and while I don't agree with his judgement that they are alike (one is wildly successful, one less so) he throws a bright light on one of the risks that can plague female tech executives: over exposure. The over exposure starts because when you are a fresh new female executive you are rare and a novelty. The press wants to cover you because your opinions are new grist for the mill on everything [...]