The beleagured life of today’s PR professional
We are at a stage at FirstRain now where we are starting to get more intense and more aggressive about our PR - that is the work we do to share our vision of the company, our strategic partnerships, our technology, and our product with the press and through social media. And I know we are not alone...We met this morning to work through the next 30 days of PR (watch this space for pending announcements) and right after the meeting I was catching up on the day while slurping [...]