It's an old saying "people buy from people" but with our dependance on digital communication sometimes salespeople forget and rely too much on email and texting. It feels safer, you can plan and think out what you are going to say and you won't surprise the person you need to communicate with. But it's just not effective, even in a world where we are all fast iPhone typists - as the WSJ wrote last week: Bosses Say "Pick up the Phone". The reality is, despite our growing dependency on text [...]