salesforce Archives - The Grassy Road

How Your CEO Is Part of Your Brand Marketing Whether You Like It or Not

Posted in the Huffington Post earlier today We're living in a transparent world today. Everything your write or share online is public and you cannot hide. Anything you say outside (or in) the privacy of your home can be recorded. Anything you do can be video taped and posted on YouTube. But somehow executives can forget this--and more now than ever before the CEO is indistinguishable from the brand of the company. If the recent uproar over the Clippers' Donald Sterling, Mozilla's Brendan Eich and RadiumOne's Gurbaksh Chahal has taught [...]

By Penny Herscher|2017-12-03T02:44:26-08:00May 14, 2014|Leadership|0 Comments

The rewards of taking risk – at Dreamforce 2012

I'm living in a Dreamforce whirl this week, and am reminded again and again of the importance of taking risk. As T.S. Eliot said: “Only those who will risk going too far can possibly find out how far one can go.” On the GirlyGeek panel last night - alongside of an EVP of salesforce, the CFO of Square (such a cool company), the VP running the party for 84,000 people, a very brave CEO of a salesforce consultant firm and an EloQueen - every panel member talked about the importance [...]

By Penny Herscher|2017-12-03T02:44:33-08:00September 18, 2012|Equality|0 Comments

Top 5 Reasons to Understand Your Customer’s Customer

Previously published on the Huffington Post The world is slowly climbing out of the great recession as companies around the world begin to increase investment and hiring. But for B2B sales teams looking to recapture growth during these early days, it's critical to understand who's really paying their bills and keeping the lights on--and guess what? It's not your customer ... it's your customer's customer. And if your sales team doesn't deeply understand the business problems of these folks, then you'll lose to competitors who do. Before I get into [...]

By Penny Herscher|2017-12-06T16:58:13-08:00May 10, 2012|Career Advice|0 Comments

Another marketing organization rip up and retry

How to organize marketing of B2B high tech products is always challenging. The best products rarely come from marketing people and the deeper the technology the more the R&D team is in the inventive role and driving marketing.As a result, where to have marketing report is an ongoing political battle in many companies - and Cadence Design Systems marketing revolving door is a fresh example of this. According to the online gadfly DeepChip.com, editor John Cooley reports "Cadence CMO Bruggeman rumored ousted in unexpected palace coup", confirmed also by Gabe [...]

By Penny Herscher|2017-12-06T17:04:59-08:00August 1, 2011|Career Advice|1 Comment