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How Your CEO Is Part of Your Brand Marketing Whether You Like It or Not

Posted in the Huffington Post earlier today We're living in a transparent world today. Everything your write or share online is public and you cannot hide. Anything you say outside (or in) the privacy of your home can be recorded. Anything you do can be video taped and posted on YouTube. But somehow executives can forget this--and more now than ever before the CEO is indistinguishable from the brand of the company. If the recent uproar over the Clippers' Donald Sterling, Mozilla's Brendan Eich and RadiumOne's Gurbaksh Chahal has taught [...]

By |2017-12-03T02:44:26-08:00May 14, 2014|Leadership|0 Comments
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Don’t confuse Visibility with Success

It's the age of social media no question. It's ubiquitous and if you are in business you need to be active, but it's also seductive and can make you confuse visibility (wow, I'm famous) with success (I'm truly making a difference). I know a few entrepreneurs like this - do you? Do you know people who are more concerned with how they look on Facebook and landing speaking gigs than they are with how the company’s quarter went? Are they distracted in the office more than involved? Did they make [...]

By |2017-12-06T09:51:04-08:00December 18, 2013|Career Advice|0 Comments
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How not to pick up an executive in a bar

The scene is the Los Altos Bar and Grill. A known pickup joint but one that has a good wine list, great food and live music so those not looking for the scene enjoy it anyway. The actors – two female executives sitting at a bar enjoying a glass of wine together. And two men enjoying dinner together at the same bar. The men first try and strike up a conversation along the bar. Some lame question like “Do you like Hawaii?” One of the women engages for a few [...]

By |2017-12-03T02:44:32-08:00January 3, 2013|My Personal Journey|0 Comments
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And the Pope Tweets

There is a certain humor, and wisdom, in the Vatican announcing yesterday that His Holiness the Pope will be tweeting under the handle @Pontifex. More than 2000 years ago the Roman Empire perfected the art of absorbing local deities and cults as they conquered new countries. Let the people keep their Gods and rituals and they are easier to control. As the Christian Church emerged from the shadows into power in the 4th century it did the same thing. Keep the local festivals and rename them -- just think on [...]

By |2017-12-06T16:51:56-08:00December 6, 2012|My Personal Journey|0 Comments
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Your Facebook posts are Your Personal Brand

What is so hard about this concept? Everything is public now. Everything you do on line, everything you post, and -- unless you are extremely disciplined about Facebook use and who you friend -- what you post will become visible in your work life. Over the last week much has been written about employers asking for Facebook logins so they can investigate a candidates online presence before hiring. It's creepy, but from an employers perspective it makes sense. They want to know what liability is sitting out in the prospective [...]

By |2017-12-06T16:58:40-08:00April 11, 2012|Career Advice|0 Comments
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The pressure’s on for the CEO to Tweet

It's a generational thing. Seems to me, the older the business person the more they don't understand, or don't get Twitter and Social Media. The younger the more they do. It's a generalization I know, but I see it play out with customers (and peers on public boards) all the time, and whether it's Twitter, or LinkedIn, or Facebook the more senior (in age) an executive is, the less likely they are to be engaged in social media. Every decade makes a significant difference, unless the exec is unusually communicative [...]

By |2017-12-03T02:44:37-08:00March 29, 2012|Leadership|0 Comments
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