See the Ken doll? He was sent to me as the  "Ultimate CMO" - "Every CEO's dream come true" in a fancy box designed to get me to take a meeting and learn about a marketing service. Blue eyes, blond hair and khakis - what a silicon valley stereotype! He is male and so he wears "winged oxfords" and an "untucked dress shirt" and his box says "all CMOs contain nuts". He came in a box from a marketing agency who claim they are category creators. A small firm run [...]