How Your CEO Is Part of Your Brand Marketing Whether You Like It or Not
Posted in the Huffington Post earlier today We're living in a transparent world today. Everything your write or share online is public and you cannot hide. Anything you say outside (or in) the privacy of your home can be recorded. Anything you do can be video taped and posted on YouTube. But somehow executives can forget this--and more now than ever before the CEO is indistinguishable from the brand of the company. If the recent uproar over the Clippers' Donald Sterling, Mozilla's Brendan Eich and RadiumOne's Gurbaksh Chahal has taught [...]